If you haven’t already heard, online video is the future of social media. As of one year ago, Facebook counted for more than one billion video views every single day. Chances are that you don’t need stats to prove how important video content is, because you can simply scroll through your Facebook newsfeed and see how many brands are taking action.
Here’s a list of four reasons why you should incorporate video marketing into your Facebook content.
More people are watching video
Online videos are entertaining to consumers, and the demand for them has increased over the past year. Facebook Media stated that, “more than 50% of people who come back to Facebook every day in the US watch at least one video daily and 76% of the people in the US who use Facebook say they tend to discover the videos they watch on Facebook.” Consumers today prefer watching video as opposed to reading through the newsfeed.
Videos on Facebook are the perfect way to share your business information to current and potential consumers. When posting any content on Facebook, fans have the ability to like, comment or share the post that your business has created. When a Facebook user engages with your video content, it will then appear on their newsfeed for all of their friends to see. Video content has a much higher reach than regular posts with photos, because of this reason. It’s important to create relatable, helpful and fun video content to encourage your fans to share it with their friends.
Everyone else is doing it
If everyone else is doing it, then that means your competitors are doing it too. The amount of videos showing up in a person’s newsfeed has increased 3.6x year to year. Don’t let your business page get lost in the shuffle. Create your own unique video content to help reach more potential customers.
It is easy to create your own professional quality videos at a cost efficient matter. Facebook fans loves to see user-generated content whether it is photos or videos. It is very easy to relate to and even easier to share with their friends. Any business can take their smartphone, and create fun videos showing the company, products, tips, behind-the-scenes clips and more. There are many tools available today that can help a business create the perfect 15-second short clip.
Facebook is taking over the presence of online video. There is now a dedicated section on the business Facebook page that videos will be added to when uploaded. Don’t let your business miss out on the many opportunities that are possible with video.
Ready to take the next steps with your video marketing strategy? We’re here to help!