Overview:
Myrtle Beach Mall was looking for a way to expand their brand and acquire email addresses for their database. The Myrtle Beach Mall knew summer was approaching quickly and partnered with NewMedia Digital to develop the perfect contest to meet both goals.
$500 Summer Shopping Spree
NewMedia Digital put together a social media strategy to run a 6-week shopping spree promotion on the Myrtle Beach Mall Facebook page. The contest application was powered through NewMedia Digital and added to the Myrtle Beach Mall Facebook page. The tab would include a form for users to fill out their name, email address and zip code. It also encouraged contestants to share the giveaway with their friends and like the Myrtle Beach Mall Facebook page.
During the promotion, we implemented the following communication efforts, all which linked back to the Myrtle Beach Mall Facebook tab.
- Multiple posts per week on Facebook, Twitter and Instagram
- Created various boosted posts and website click ad campaigns
- Targeted a mixture of markets with each post
Results:
During the first month of the promotion:
- 500 + emails acquired
- 25,000 + people reached
- 200 + fans gained on platforms
