“Every step you take, I’ll be watching you.” You may recognize this infamous song by the band, The Police. The lyrics can easily relate to Google’s Dynamic IP Remarketing feature, and the extreme advantage brands can have with this tool.
Many marketers are familiar with Google Remarketing, however; Dynamic IP Remarketing is starting to take over. The old way allowed a brand to retarget and segment visitors that had been to their website but never made a purchase. Google Remarketing would then serve ads to those visitors with a generic message in hopes of driving them back to the website.
With Dynamic IP Remarketing, Google will dynamically create your ads for you to include the image, price and text all based on the behavior coming from the website visitor. The big difference is marketers no longer have to deal with developing multiple sets of creative. More importantly they can begin to reach potential customers with specific messaging based on the exact products they were interested in when they visited the website. It doesn’t’ get much better than that!
Here are five benefits of Dynamic IP Remarketing and why your brand should be utilizing this feature.
1.) Increase Brand Awareness – Top of mind awareness is always important when it comes to your brand. Today there are more than 1.17 billion Google users and 40,000 search queries every second. The chance of a consumer going to multiple websites and doing their research is extremely high, which can cause them to easily forget your brand. If they see your product more and become familiar with it, there is a better chance of a future conversion.
2.) Target and Invest in Qualified Leads – With Google Dynamic Remarketing you can reach visitors who have abandoned your website based on prior engagement. If someone has engaged with the products, this automatically puts them further down the purchase funnel. A retailer can serve ads to shoppers who have done the following:
- Visited the website
- Visited the website and view a specific product
- Visited the website, added a product to the cart, but never purchased
- Purchased items from the website
3.) Google Display Network Advantages – Google’s Display Network is huge. It publishes to more than 2 million websites and reaches 90% of Internet users worldwide. Also, Google allows brands to select which sites they want their remarketing ads to appear on within AdWords. Marketers can analyze the data from the ads and determine if the return on investment is worth it.
4.) Easy & User-Friendly – Setting up Dynamic IP Remarketing ads can be done in 4 simple steps. Contact us today and allow us to help you with the process!
5.) Comprehensive Analytics – These analytics will let you to dive in and take a deeper look at your new and repeat customers. It gives the insights to segment and optimize the ads as needed to get your best return possible.
Dynamic IP Remarketing is effective because it focuses on visitors who have already been to your website. It helps brands better understand the consumer journey and leverage the buying decision process.
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