An Omnichannel marketing approach can help provide the customer with a seamless shopping experience. We must acknowledge that social and mobile have allowed customers to not only switch between channels but to use them simultaneously. Today, a consumer could be checking out product reviews using their mobile device while physically being in the retail store. It’s important to understand that customers will engage with a brand in many different ways, across many different platforms.
As marketers, we need to create and ensure a consistent experience. It can be a challenge for many brands to accomplish, however; there are many benefits and ways to stay ahead of the curve.
Better Customer Insights
You can collect a large amount of data and learn more about your audience through Omnichannel marketing. The insights will help your brand identify the behavior of the customer and answer many questions about their purchase behaviors. It can determine how a consumer responds to email promotions, direct mail, when they are buying and how they are buying. Overall this will increase and enhance the lead generation process.
More Brand Exposure
When your brand is present across all channels, whether it is online or offline, it increases the reputation and credibility of the brand. Omnichannel customers prefer to have options and want to be able to connect with your brand in the way they want. The more places your brand appears, the more it will become easily recognizable to the public.
A recent study shows that 90 percent of Omnichannel shoppers expect their experience with a brand to be consistent across all devices and channels. Also, more than two-thirds of shoppers are considered Omni-channel consumers, which is a significant audience size to reach potentially. These customers will engage with your brand in multiple areas giving them more opportunity to purchase online or offline. It’s important for your brand to remain present; otherwise you can lose traction with these consumers.
We’re here to take your brand to the next level and develop an Omnichannel marketing strategy. We want to help you reach your business goals.
NewMedia Digital is a digital creative and branding agency dedicated to helping brands reach new heights with creative solutions that generate performance driven ROI.
357 Lake Arrowhead Rd
Myrtle Beach, South Carolina