Content is key.
Today, many companies have a website, social media and email marketing; yet they are still missing a blog page. Having a blog on your website not only helps with SEO, but it also establishes the credibility and trust of your company. It’s a great source to attract and engage new and potential customers. Here are the top five reasons why your website needs a blog.
1.) Drives Website Traffic – Blogs are one of the easiest ways to drive traffic to your website. It is especially true if you make your blog topics relatable, relevant and easy to share. Also, Google loves to see blogs and indexes these posts more quickly than other pages on your website. Using applicable keywords in your blogs can drive highly qualified traffic to your post, which can then take the traffic to other pages on the website.
2.) Builds Credibility – The more a consumer trusts your company, the more likely they are to purchase a product or subscribe to your newsletter. When you are posting factual content that is also informative, it reflects strongly on the brand.
3) Become Industry Expert – When it comes to blogging you are allowing yourself to become the industry expert. It’s a great way to stay ahead of the competition and establish your company as the go-to brand. Posting valuable content such as tips, behind the scenes, new ideas and business solutions can help you lead the industry.
4.) The Center of Digital Marketing – A blog is easy to share across multiple platforms of digital marketing. There is much more involved than a few SEO tricks and Google search rankings. Sharing your content through social media platforms and email allows you to cover multiple bases and engage with customers in different places. It’s important to have an integrated blogging strategy.
5.) Generates Sales Leads – At the end of the day a customer having trust in your brand is what is most important. If you have a consistent blog strategy each month, you will gain loyal readers and visits. Some of the largest organizations use blogs as a primary source for lead generation.
Having a blog on your website is key to driving more traffic, building brand credibility and generating qualified leads.
NewMedia Digital is a digital creative and branding agency dedicated to helping brands reach new heights with creative solutions that generate performance driven ROI.
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