Another year has come and gone, and before we know it, 2016 will be here.
Digital marketing is consistently changing, and the Internet has radically altered the way information is shared. As marketers, we face new tools, platforms, and technologies each year. Change can be difficult, but it’s important to under the main trends that will shape the digital marketing landscape for the year.
Here are the top digital marketing trends to keep you ahead of the curve:
Seamless Customer Experience
Now is the time for marketing departments to begin working as one unit rather than in silos. All forms of advertising need to come together with the main goal being the sales cycle and customer service. A seamless experience for a consumer is critical. Marketers will begin using integrated tools, which can track the customer’s journey and give them the ability to engage with the consumer online. The key is to remember that you don’t want to bombard the consumer with information. Instead make it easy to measure sentiment and loyalty, plus match the behavior with outreach tailored to the consumer’s wants and needs.
Ad-Blockers – Who Will See My Ads?
We’ve heard it for a while now that consumers are sick of “in your face marketing.” The debate could go on about the presence of ad blockers. What is important to remember is the relevancy of your ad and who is being served the ad. It goes back to having a seamless customer experience. Keep creating advertisements for your brand and understand the browsing experience of a consumer. Also, remember who your consumer is and target accordingly.
Social Media Will Gain More Recognition
Social Media must be part of every digital marketing budget in 2016. It needs to tie in with all other means of marketing including your website and email campaigns. There is such a huge audience to reach on each social platform, and if your brand isn’t taking advantage of that, then you are missing the mark. Social Media has many new capabilities for targeting to the right audience, generating clicks to a website and creating overall brand awareness.
All About Mobile
When you take a look around a room, nearly everyone is on their Smartphone. This is expected to increase even more in 2016 and dominate over a desktop. Marketers have to think mobile first when it comes to every channel of digital marketing. The numbers of people browsing on mobile passed desktop users a long time ago, and this statistic shouldn’t be ignored. This mean mobile and responsive websites, plus mobile targeted campaigns.
Content, Content, Content
Every year content marketing makes the list for digital marketing trends. This year is no different. Natural and relevant content is going to create more organic reach than ever before. Now is the time to tell your story about the brand through blogs, website content, and social media. Remember that consumers love to be able to relate, so think in their shoes when putting together a strategy.
Video Is Key
Video is everywhere, and it’s the best way to engage with millennials. Facebook live streaming, Periscope, Snapchat, and YouTube are on the rise now more than ever. Millennials prefer to watch video on these platforms more so than on television. It’s time to take video to the next level and allow video streaming to be at the top of your digital marketing plan in 2016.
A new year will bring new changes to digital marketing. If you plan your strategy now, you will be ahead of the curve and ready for the 2016 season.