In today’s social world, videos seem to be everywhere. Scroll through a Facebook newsfeed and you’re likely to encounter at least one video every few posts. Whether or not people are reading as much as they’re watching, doesn’t mean your business should stop posting writing blogs. And here’s the top reasons why:
Everyone knows that when potential customers search certain terms related to a business or industry, they’re going to engage with the top companies in the search results. Search result ranking is crucial! You may have an amazing website but if you’re not on the first page – chances are you may never be discovered. According to Tech Client, “Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.” That’s a huge number! SEO picks up on websites that are frequently publishing fresh, relevant content.
2. Drive Traffic Back to Your Website
Blogging is a great tool to drive potential customers back to your website. When you post a link link with relevant visuals of your blog article to your social media platforms, it increases the likelihood that a consumer will click through to your website. And since they’re already on your website – once they’re done reading the blog – the higher chance they will continue to stay and explore your site.
Including blogs in your content strategy is a great way to connect with your customers in an informal and relatable manner. “78% of consumers believe that companies behind content are interested in building good relationships,” according to TMG Custom Media. Whether the topics are details one of your products, upcoming events in the community or a “how-to” – customers getting to know the brand on a personal level. And you don’t just have to blog on topics related to your industry – another excellent way to show you care about building relationships is by blogging about serving your community and community involvement.
4. Fresh Content
Your website contains the bulk of the information about your business. But once it goes live, there’s a chance that you might not be continuing to publish new pages and the content can grow stale. This is where blogs are useful! Frequently posting new blogs, even if it’s just once a month, means more pages of your website that are getting indexed. This is perfect for SEO and leads to natural higher rankings – another key factor to jumping to the top of search results.
Blogs have the potential to build brand credibility for your company. Consumers enjoy being informed before making decisions, and blogs are a great way for you to reach them. You can strengthen your credibility by discussing leading topics and trends in the industry, as well as in depth information about your business’s products, community, and passions.
These are only a few reasons to highlight why it’s still important to write blogs for your company. But beware – simply posting random blogs isn’t enough. Behind every successful blog is a strong content strategy. According to Social Marketing Writing, “Quality content, regular publishing, good design and an established social media presence are ranked as the four highest factors determining the credibility of a blog.” This is where you need NewMedia Digital. We are an industry leader in social media and are here to help generate a successful content strategy tailored to your business. We will brainstorm key topics for monthly blog posts that will add relevant content to your website, as well as execute publishing those blogs across all social media platforms. Give us a call and let us start blogging for your business!